PROJECT IDENTITY, PRINT DESIGN, DESIGN SYSTEM

Net Zero Playbook

A strategic guide of actionable “plays” designed to help communities reduce greenhouse gas emissions to net zero by 2050. Each play was built to stand alone while also connecting seamlessly into the larger framework.

Sections: Framework for Action | Framework for Equity | Zero Mobility

My role: Lead Designer partnering with MAPC’s Clean Energy department to develop a distinct brand identity for Net Zero Planning, designed and implemented the full playbook, and supported marketing efforts with cohesive visuals and materials on web, print, and digital.

Impact: Produced an accessible, scalable tool empowering communities to take meaningful climate action.