PAID MEDIA MIX

BBQGuys Paid Media Mix

As Design Lead, I collaborated with channel leads and agencies to turn performance insights into full-funnel creative strategies. I guided stakeholders on content best practices and worked with the Copy Lead to develop concepts tailored to TOFU, MOFU, and BOFU audiences.

I managed and designed paid assets across social, YouTube, and search—including static images, carousels, and videos—ensuring consistent brand storytelling and performance-driven execution.

My role: Creative strategy, ad concepting, and end-to-end design.

Impact: Produced a high-performing paid media mix that engaged customers across every stage of the journey.